Posts Tagged ‘business’

Starting a Pet Business

Saturday, July 31st, 2010

Starting a Pet Business

Pets have a great deal of money spent on them each year by their adoring owners. People feel an obligation to take care of their pet and will spend money on their pet that they would not spend on themselves. These well known facts create a business need that can be very lucrative and easy to get into by those that possess the knowledge and the skill.

Pet shops, pet salons, pet grooming, pet babysitting and pet care are all potential businesses for a new owner. The new owner can buy an existing business or start one up on their own. Many pet groomers get their start grooming part time and then go full time when they have enough clients. Pet shops and pet care are booming businesses as there are always new pet owners and new pet needs that an owner must take care of.

Many of these pet businesses have a very loyal clientele and buying an existing shop can be tricky. If it is strictly a grooming shop, part of the reason for its success has to be the groomers that work there. If it is for sale, make sure that the seller is not going to open another shop in the area. This can be accomplished by making a non-compete clause part of the sales contract. The advantage to a buyer is there is a built in cash flow and a client list. This is one of the reasons that many experts say that a new owner should buy an existing business if they want to gain an edge on future success.

If the shop sells pets and supplies, then that is a different story and the business can be evaluated like any other retail business. In this case, the buyer would be buying reputation and location as well as the business has some following from existing customers.

A good groomer can start a business in their home and as they grow move into a shop. They then can further expand by adding other groomers to the staff. The profit margins in this business are pretty good as the grooming skill is what is being sold and not a product. This opens the door to a start-up business and a groomer with little capital can grow the business from home.


Where to find a business or grow a clientele

Look on the Internet for brokers that handle this kind of business. Or ask around locally if there is a broker in the area that specializes in buying and selling businesses. Once you find one to talk with, they will help you or lead you to a broker that handles the type of business you are looking for. This is a very good way to start your search for a pet business of any kind. You can also ask groomers if they know of a shop that is for sale or a retail outlet.

One way to get a feel for the business is to work in one for a few months and check out the pluses and minuses. A real hand on experience is an eye opener to a potential owner. Working in the business for a few months will let the possible buyer of such a business see if the business is for them or not. They will see the day-to-day frustrations and small victories that make up a retail business.

Special features such as pick up of pets and delivery will make your business different than other groomers. Special prices on certain days of the week and deals if the customer uses your service three out of every four months are incentives to keep your customers returning to your business. Referrals are worth a discount to the customer that refers a new customer. New customers will return again if treated right the first time they use your service.


Using the Internet to find businesses

A person that is looking to buy a specific type of business can enter the business type in a good search engine and the results will be amazing. The search engines will find many brokers that deal with the buying and selling of businesses. With this information, a buyer can find great information about the businesses for sale and the location and the price in some cases. This is a quick way to gather pertinent facts about the businesses the buyer is looking for. The more precise the input in the search engine, the better the results will be. The modern search engines do a marvelous job of ferreting out the needle from the straw. If you were interested in Pet Shops for sale, you could enter that and you will get a list of places that have such listings. The same would be true with any business related to pets or their care. You could also limit the search to areas of the country or even cities. The point is you can use the Internet to do some of the work and investigate the possibilities.


Arranging financing in advance

If you have good credit and a reasonable down payment, you can arrange your financing of a business before you find such a business. This could easily save you money on the purchase price as most businesses for sale have a lower all cash price than one where the old owner has to take back some paper. Cash is king when negotiating the sale. Your own financing will also give you a quicker look at the financials of a business. Owners like to deal with serious people and a person with their own financing in place will be taken seriously. There are companies that do nothing but finance business purchases. These are easily found on the Internet. You would not do yourself any harm by checking out some of these companies, just in case they are needed. Money talks when negotiating and having the ready cash available will give you a leg up in this discussion.


Conclusions

There are many positives about the pet business. There will always be a call for the services and supplies that these businesses offer. The grooming aspect of it can be started from your home with little start-up money needed. This will allow a person to grow into a full time business and continuously make money. This fact makes the grooming part of the business very attractive if a person has the requisite knowledge to do the grooming.

The supply part of the business is like most retail enterprises. Location and following will make an existing business more valuable than another. The terms of purchase are important and may make or break the deal. A thorough financial study of the existing business is needed to see if the price to be paid is justified or not. These facts are easily documented through sales records and bank statements. A potential owner would like to see a steady growth pattern over several years. Growth curves and a study of how the business is being run, from an efficiency standpoint, are worth the look-see How does the business respond to marketing campaigns and have they been successful. The point is a study should be made of the business in question..

Bill Henthorn formerly was principal broker and owner of a resort / commercial real estate brokerage in Honolulu which specialized in representing sellers in transactions up to MM.He currently serves as the marketing director of http://www.acquireo.com

More Pet Shopping Articles

How to start a pet shop business

Saturday, June 19th, 2010

How to start a pet shop business

Even in the period of the financial crisis people would rather scrimp on themselves than on dumb animals.

Since we become responsible, forever, for those we have tamed.

Pet shops are seemed to be one of few businesses which haven’t suffered recession. Well-known trade-marks such as Pedigree, Chappy, Whiskas, KiteKat indefatigably encourage us from TV screens to buy food and toys for our pets.

The market of pet products is huge and full of prospects.

In this article we’ll discuss how to open a pet shop.

It is very good if you have your own pets and you are a regular customer of a pet shop yourself. Then you have an idea on what you like in the currently available shops and what you can improve. Certainly, the perfect alternative is to have a veterinary education and wide knowledge about pets.

The most simple and low-cost way to start business in the pet products sphere is to set up a small shop where the choice will include food, grooming products and accessories.
License for such shop set up is not required; its floor space can start from 10 sq. m.
It is better to look for the room for such shop in a bedroom suburb. If there are no competitors nearby, you can safely open you own small pet shop. With proper assortment and comparable prices, such shop will always find its customer.

Assortment in a small shop should be formed of the most fast-moving items – these are goods for cats and dogs. Such small shops usually pay back within a year; however it is not worth expecting a big gain from a single shop.

Traditionally a pet shop owner, who has opened one store and has well-proved sale technology, sets up the next one.

An average retail margin in small pet shops amounts to 30%. As for the most demand goods (popular food and litters) the margin is less, for rarely sold items the margin can come up to 200%.

The second variant of a pet shop presupposes a large range of pet goods, starting from food and finishing with pets on sale. In this format there are absolutely different requirements to the floor space of the shop, its staff and product range selection. The sales area of the full-range store usually starts from 70 sq. m. You can find a shop room both in the center of the city or in a bedroom district. It will be profitable to set up a pet shop attached to veterinaries or not far from it. Payback of such store is 1-2 years.

The product range should be large; in the meanwhile it should include goods, which enjoy high demand. Exclusive and rarely purchased goods should be sold on request.
The assortment should include pets, birdcages and boxes, toys, there should be a section of veterinary preparations, vitamins and mineral supplements.

You can gain good profit selling pets, but take into account that animals can die at mismanagement.

Wide-range shop assistants should be well-qualified; they should perfectly know all the ins and outs about pets and products for sale.

Competent advice is a very important component of a pet shop success. If an assistant of the shop recognizes that a customer is inexperienced, he should query the client about his pet and help to make the right choice.

Sale of pet pharmaceutical products is subjected to licensing. In order to get a license there must be a veterinarian in the store staff, but the veterinarian is required not only to obtain all essential documents. If assistant veterinarian works in the pet shop, this fact causes customers’ trust and pushes up sales.

The third variant of the pet shop is a specialized store. If you have experience and knowledge in one specific area, you can set up a high-specialized shop.
For example, aquariums grows in popularity and you can set up a store specialized exceptionally on toy fish.

Being engaged in toy fish business, you can sale a broad range of fish, aquariums, fish food, veterinarian preparations and books on toy fish. The shop assistant should be much aware of goods for sale. You can also gain an extra income from customs aquariums manufacture, its installation, designer aquarium décor and aquarium service.

If you have chosen a high level of specialization, you should offer you customers a full complex of services in the given field and provide clients with full information during sale. Then you can rely on the popularity of the store.

The retail margin in such shops is higher, than in the wide-range ones, but for the higher price your purchaser gets more qualitative consultations and an opportunity to buy unique goods, which are not available in full-range stores.

If you intend to set up a small store, it is more reasonable to start cooperation with only one supplier, who has a wide product range even if the prices are not the best. The larger a projected shop, the more quantity of suppliers it is efficiently to cooperate with in order to buy goods at the best price. You can ask the suppliers for recommendations on the primary assortment formation. In the beginning of the work mistakes in the product range are unavoidable, but in few months it will become clear what products are in demand, what products should be purchased additionally and what should be returned to the supplier (discuss this option in advance).

In any case forming the primary product range your should presume that the assortment should include food for cats, dogs, rodents, birds and dry food for fish, litters, grooming products and accessories.

If you will sell pets, configure a line of additional products which can be purchased along with these pets.
Give your preference to the goods of the well-known producers, which are actively advertised.

Don’t try to earn big profits at once, it is better to advice a client more suitable product that more expensive one. The customer will appreciate it and will come next time in our shop.
Arrange degustation, distribute probes, let your purchasers know about newly-developed products, carry our promotion actions.

All the product range should be properly exhibited on display and grouped thematically, price tags should be large.

If products on request are sold in the shop, the correspondent information should be easily available for clients. Colorful catalogues and full information should be provided for such products.

There should be a good smell in the shop even if pets are sold there. See about good microclimate.

It is also very important to select the staff of people who really love pets and can give advice to every customer.

You can also find even more discount pet supplies. Visit http://www.discountpetsuppliesonsale.com today and save up to 90%!

 

Author is owner of discount pet supplies store

Strategies for Success in the Exciting and Lucrative Home-Based Business of Jewelry & Gemstones

Friday, June 11th, 2010

Strategies for Success in the Exciting and Lucrative Home-Based Business of Jewelry & Gemstones

The business of jewelry is one of the most fun, exciting and profitable businesses that exist. The demand for jewelry by consumers is unrelenting and consistently growing. Like any other business worth pursuing by a new- comer; the jewelry business requires research, ongoing education, focus and persistence. Fear not, the rewards for this effort can be well-worth the investment of time and energy making jewelry one of the best home-based business opportunities available.

Finding your Niche

The world of jewelry is vast and can be overwhelming. It is imperative that the prospective jewelry entrepreneur narrow down to a specific area in which to concentrate there marketing efforts. In other words, you must avoid the temptation to spread-out in several directions. Rather, you should become an expert, a specialist. The ideal is to find a niche within a niche. Stake your claim and mine that pocket deep and hard. For example, sterling silver cat jewelry, 14 KT. gold Celtic jewelry, wire-wrapped birthstone jewelry etc.

Selecting your Approach

After the budding jewelry entrepreneur has settled on their niche, they must decide which business model makes the most sense to them. The following represent five basic strategies that one might follow:

1. Buy wholesale-sell retail- Remember, you make your profit by buying well. Any Search Engine will reveal countless wholesale sources, move steadily forward. Do your research. Not all wholesalers are equal. In fact, many so-called wholesalers are not really wholesalers at all and prey on the unsophisticated. Applied knowledge is key here.

2. Import directly from manufacturer and sell wholesale. This strategy is not the best for beginners, but if you have ties and are comfortable with a country like India, Thailand, Mexico and others. This can be a lucrative approach. Start small and learn the ropes before you grow.

3. Become an affiliate for an existing web-based jewelry company. This strategy is excellent for beginners, as it requires no inventory and you use the company’s web-site. Also, they handle the product fulfillment and shipping. This is a great, low-risk way to get started.

4. Join a jewelry MLM- There are some advantages here and some individuals enjoy this type of marketing, again, do your due-diligence before you jump-in.

5. Make and sell your own jewelry- If you have the talent and the time, this path can be very rewarding. One tip, unless you want to be a starving artist; find out what type of handcrafted jewelry consumers will actually buy and produce jewelry for that market.

Marketing and Selling Jewelry

Once you have identified your niche and selected your approach, you need to explore marketing and selling for profit. Here are some suggestions for how and where to sell jewelry.

1. Special Events- Craft shows, wine festivals, Celtic festivals, street fairs etc. In the beginning, concentrate on low-cost booth fees i.e. under 0 until you gain experience.

2. Home parties- Low overhead. These can be a goldmine if you work them well. Referrals are the key to success.

3. Ebay- an easy, low-cost way to sell jewelry on the internet.

4. Your own website.

A. Ebay or yahoo store- both are excellent because of there built-in shopping audience and credibility.

B. Buy and fix-up a previously owned website-Many websites are For Sale by Owner on ebay.
The jewelry business can be a wonderful full or part-time home-based business. Use this article as a basis for your education. Learn everything you can about your chosen niche, study marketing and develop your selling skills. Keep a positive attitude and success will certainly follow.

Sam Serio is a Marketer and writer. For more on jewelry and gemstones, visit MORNINGLIGHTJEWELRY to get your FREE copy of “How To Buy Jewelry And Gemstones Without Being Ripped Off.” Get your FREE report at http://www.morninglightjewelry.com.

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